Nokia launches five new affordable mobile phones and Nokia Life Tools in Indonesia
November 04, 2009
Jakarta, Indonesia: Nokia Life Tools, the service which gives consumers in small towns and rural areas the ability to get a range of livelihood and life-improvement services on their mobile phones, will launch in Indonesia in early December 2009. Nokia also announced five new affordable and easy-to-use phones which will support Nokia Life Tools, and these phones will also be available globally.
"Following the successful launch of Nokia Life Tools in India, where people are getting the benefits of vital information sent directly to their mobile phones, we are pleased to bring this service to consumers in Indonesia,” said Jawahar Kanjilal, Global Head of Nokia Life Tools, Emerging Markets, Nokia. “Inform, Involve, Empower – the vision of Nokia Life Tools - applies no matter where it’s implemented. With the number of devices that Nokia Life Tools supports, including the five new phones we are announcing today, we are giving people the solution that suits them the most.”
“Today is the beginning of one of the most exciting periods in the history of mobile telecommunications in Indonesia. Nokia, together with our esteemed ecosystem collaborators and partners, are pleased to be part of this development where mobile devices are used as much to connect to people as they are to empower people - with the right tools and services to positively improve their lives especially in non-urban environments. We extend our sincere thanks to our key partners for believing and supporting our vision of empowering people and connecting them to the things that matter, “said Bob McDougall, General Manager, Nokia Indonesia.
Nokia Life Tools in Indonesia
Nokia Life Tools will be available across Indonesia from early December 2009, with the Agriculture service available for Java and Sumatera at the first stage, and Education and Entertainment services available nation-wide.
Consumers will be able to subscribe to Agriculture, Education and Entertainment information and content. Nokia is collaborating with the Ministry of Agriculture (Departemen Pertanian Republik Indonesia), the Center of Meteorology, Climatology and Geophysics (BMKG), Synovate and other industry partners to bring valuable agriculture information, prices, news and tips directly to consumers.
“Agriculture commodity prices are the keys to increasing a farmer’s bargaining position and planning which will impact the improvement of his livelihood. Therefore the use of effective and efficient technology is needed to speed up the dissemination of information on commodity prices. Mobile phones are widely used by users in rural areas to access information, compared to other tools,” said Prof. Dr. Ir. Zaenal Bachruddin, M.Sc, Director General of Processing and Marketing, Ministry of Agriculture. “With the cooperation of the Director General Processing and Marketing Agriculture Product (PPHP) with Synovate on Nokia Life Tools, we hope farmers can benefit from commodity market prices and other agricultural information,” added Prof. Dr. Ir. Zaenal Bachruddin.
The Agriculture service will be available for commodities beginning with crops, livestock, horticulture and fisheries. Consumers will be able to subscribe to three of the most commonly grown commodities in their region. Also included in the Agriculture component are weather services, price services, and frequent agriculture news and tips.
The Education service features Learn English, General Knowledge and Test Preparation. Learn English has three levels of expertise with focus on English language fundamentals. General Knowledge will be primarily related to the province where one lives, as well as containing information at the national and international levels. Test Preparation will offer services at the Junior High School and Senior High School levels.
The Entertainment service features a range of mobile entertainment content, including news, music, comics, jokes, astrology, movie news and reviews. The content will be available to consumers via subscription and/or on-demand.
At launch, customers of Telkomsel, Indosat, XL and Hutch (3) will be able to subscribe to Nokia Life Tools services. Nokia Life Tools will first be available on the Nokia 2323 classic, Nokia 2330 classic and Nokia 2700 classic in Indonesia. Aside from the 11 handsets which will come pre-loaded with Nokia Life Tools, the service will become downloadable on more phones later.
Nokia Life Tools services use an icon-based, graphically rich user interface that comes complete with tables and which displays information simultaneously in two languages. Behind this rich interface that comes out of the box on all Life Tools-enabled handsets, SMS is used to deliver the critical information to ensure that this service works wherever a mobile phone works, without the hassles of additional settings or the need for GPRS coverage.
More information about Nokia Life Tools in Indonesia can be found at
www.nokia.co.id/nokialifetools.
Five new mobile phones designed for consumers in emerging markets
With affordability and ease of use as the cornerstones of solutions for emerging markets, the five new Nokia phones - Nokia 1280, Nokia 1616, Nokia 1800, Nokia 2220 slide and Nokia 2690 – support Nokia Life Tools, and bring with them all the features that consumers around the world have come to expect.
Priced at €20, €24 and €26 respectively (before taxes and subsidies), the Nokia 1280, Nokia 1616 and Nokia 1800 support FM radio, prepaid tracker, flashlight, anti-scratch cover and dust-resistant keymat, among other features. The long battery life, with up to 22 days of standby time, is vital for people in areas where access to electricity is limited.
The Nokia 2220 slide and the Nokia 2690, priced at €45 and €54 (before taxes and subsidies), also support email on the device through Ovi Mail, giving people in developing markets their first digital identity directly from their handsets. Ovi Mail accounts can be created on the device and people can start sending and receiving emails without ever needing a PC. Other device features include FM radio, VGA camera, GPRS and MMS support, phone books for up to 1,000 contacts, and Bluetooth. Standby times for the Nokia 2220 slide and Nokia 2690 are about 20 days and 14 days respectively.
The Nokia 2220 slide will begin shipping before the end of 2009, with the others expected to start shipping in the first half of 2010.
About Nokia
Nokia is a pioneer in mobile telecommunications and the world's leading maker of mobile devices. Today, we are connecting people in new and different ways - fusing advanced mobile technology with personalized services to enable people to stay close to what matters to them. We also provide comprehensive digital map information through NAVTEQ; and equipment, solutions and services for communications networks through Nokia Siemens Networks.
Media Enquiries:
Nokia Indonesia
Regina Hutama
Tel: +62-21-3040-9700
Email:
regina.hutama@nokia.com
Prisma Public Relations
Fira Dewiyana
Tel: +62-21-829-5454
Email:
nokia@prismapr.co.id /
prismapr@ovi.com
Key ecosystem partners collaborating with Nokia on the importance and benefits of Nokia Life Tools
Agriculture
Director General of Processing and Marketing Agriculture Product (P2HP)
Directorate General PMAP is one of the Directorates under Ministry of Agriculture, with a vision to build a resilient, highly competitive, and continuous system for processing and marketing of agricultural products in order to increase Farmers’ and Agribisnissmen’s welfare. The main tasks of this institution is to formulate and execute policies and technical standardization in the area of processing and marketing for agricultural products.
“Agriculture commodity prices are the keys to increasing a farmer’s bargaining position and planning which will impact the improvement of his livelihood. Therefore the use of effective and efficient technology is needed to speed up the dissemination of information on commodity prices. Mobile phones are widely used by users in rural areas to access information, compared to other tools. With the cooperation of the Director General Processing and Marketing Agriculture Product (PPHP) with Synovate on Nokia Life Tools, we hope farmers can benefit from commodity market prices and other agricultural information.”
Prof. Dr. Ir. Zaenal Bachruddin, M.Sc, Director General of Processing and Marketing, Ministry of Agriculture.
The Center of Meteorology, Climatology and Geophysics (BMKG)
BMKG is a non-departmental government agency responsible for monitoring meterology, climatology, air quality, and geophysics in Indonesia
”Technology and information have become inseparable parts of the whole social fabric. The barrier lies in limited media to distribute the information. Through Nokia Life Tools, BMKG hopes that weather and climate information being provided by us can be disseminated to the community, especially those who live in non-urban areas and villages. Hopefully this collaboration will help farmers run their businesses more effectively and bring maximum benefit.”
Tuwamin Mulyono, Deputy of Meteorology, BMKG
Synovate
Synovate is one of the world’s top research firms and provides clients with cohesive global support with a comprehensive suite of leading research products. Synovate employs over 5,700 staff across 62 countries in North and Latin America, Europe, the Middle East and Africa, and Asia-Pacific. Currently, Synovate is providing in-house expertise in agriculture and engaging many big corporations in agricultural sectors.
“Synovate wishes Nokia a successful launch of Nokia Life Tools in Indonesia. We are proud to be involved in this beneficial project. The research we did on farmers in rural areas shows a high need for information but limited means to access it. One way to help them get such useful information is via mobile phones. What Nokia is doing through Nokia Life Tools is very useful and welcomed by the community, especially farmers in the countryside. We hope that this project can continue to benefit Indonesians, especially farmers. We also hope that, in the future, farmers outside Java and Sumatra can also experience this service.”
Robby Susatyo, Managing Director of PT Synovate
Education
PT Balai Pustaka (Persero)
Balai Pustaka was officially established on Sep 22, 1917 as a continuation of Commisie coor Inlandsche School en Volklectuur that was established on Sep 14, 1908. It had produced many books and magazines in Malay and other vernaculars during that time.
“The access to information is important for people to be informed and improve their welfare. Balai Pustaka is proud to work with Nokia to provide Nokia Life Tools services that offer information quickly and accurately to the community. By providing the latest information on Agriculture, Education, and Entertainment, Nokia Life Tools will open up opportunities for people, especially those living in rural areas, to help them to stay connected and be kept informed of the latest developments throughout the world.”
Zaim Uchrowi, President Director of PT Balai Pustaka (Persero)
ELTI
ELTI, originating from the Banbury English Language Training in Oxford, England, is now one of the leading English Schools in Indonesia. Its strong tradition of commendable service in English language training has made ELTI schools the centre of English studies for thousands of Indonesians. By improving their English at ELTI, children can improve their grades at school and professionals can increase their value to their company. Qualified teachers, friendly staff and a favourable learning environment contribute to the building up of students' skills, knowledge, and confidence.
”Globalization and information technology have spurred people in developing countries to enhance their knowledge and understanding of various information from around the world. The use of English as a universal language is one type of globalization which is widely found in the information and technology industry. Our cooperation with Nokia through Nokia Life Tools allows people in non-urban and rural areas to improve their English language skills and become part of the global society.”
Antonius Sumarno, Regional Manager of ELTI Jogjakarta
Gamatechno
PT. Gamatechno Indonesia (Gamatechno) specializes on providing complete and integrated solutions for the IT sector by focusing on consulting services, development of software and information systems, development of data communications infrastructure, providing content, and training. Gamatechno sets the quality standard for smart card and mobile technology.
“As a leading mobile phone vendor, Nokia, through Nokia Life Tools Education service is helping students improve their English and prepare for tests and exams. Operating in more than 30 universities in Indonesia, Gamatechno will dedicate our best technological capabilities to provide convenience and added value to the Learning English and Test Preparation sections. We believe that Nokia Life Tools will be the best service used widely across Indonesia.”
Muhammad Aditya, President Director of PT. Gamatechno Indonesia
Grasindo
PT Gramedia Widiasarana Indonesia or Grasindo is a part of Kompas Gramedia Group. Grasindo was established in 1990 when the National System of Education was launched.
”Grasindo, as a partner for Nokia Life Tools, helps to enable educational tips which can be accessed by users in Indonesia to improve their knowledge and skills. We hope that this value adding service will be widely accessed by all Indonesians.”
Sudarmanto, Promotion Manager of PT Gramedia Widiasarana Indonesia
MitraComm Ekasarana
MitraComm Ekasarana, a technology service provider and system integrator, was established as a sister company of Phintraco in 1999, at its office located in The East Building, 17th Floor, Jl. Lingkar Mega Kuningan Kav E3.2 No.1 Jakarta, 12950. MitraComm focuses on providing services such as electronic top-up vouchers and SMS gateways to various corporations. These services include e-payment and auto-access facilities to the banking industry. The company’s direction is to continuously expand its business as a solutions provider for electronic and wireless trading.
Mitracomm has recently established a new line of services by setting up inbound and outbound contact centers along with human resources and training contact centers. Inbound services cover customer services, information centers, help desks, reservations, order processing, etc. Outbound services cover telemarketing, telesales, telecollection, telesurveying, etc. Mitracomm offers outsourcing alternatives ranging from technology, environment, and business processing to human resources.
”Along with the development of technology in the field of education, Mitracomm Ekasarana Channel Solution, as a service company specializing in information and technology, has is now working with Nokia, one of our business partners, on Nokia Life Tools. Through this collaboration, Mitracomm Ekasarana looks forward to helping advance the community and provide easier access for students, teachers, and the general public to a variety of information on education and general knowledge. We are very enthusiastic about working on Nokia Life Tools and hope that, in the future, this service will be available for communities across the whole nation.”
Elly Christina, Vice President of Mitracomm Ekasarana Channel
SSCI
Historically institutional or culturally, SSCIntersolusi is a symbol of “educated intermediate-advanced class”. It has built up its the image as the institution that attracts high performing students. Established in Yogyakarta on July 17th, 1995, it operated under the name of SSC Yogyakarta and was later called SSCIntersolusi. Today, SSCIntersolusi has many branches that cover big cities in Java; such as Yogyakarta, Central Java, East Java, and West Java: Bandung, Solo, Klaten, Bantul and Wates with not less than 5.000 students per year. Majority of them come from favourite senior high schools and junior high schools in their cities. With their motto, “Total Service for Total Solution “, SSCIntersolusi has a mission for being the best educational institution that gives qualified educational services by improving the principles of learning that is oriented to guarantee product quality, process, and customer satisfaction for students, parents, and the education community in general.
“Knowledge and information is the determining factor for the progress of any nation, particularly for people in developing countries like Indonesia. It allows them to be part of the global community who is well-informed with the developments occurring in various parts of the world. With its advanced and user-friendly technology, Nokia, through Nokia Life Tools, allows us to assist students in non-urban areas to make informed decisions with regard to their own future. We are very proud to be part in this advanced technology.”
Djeni Dahlan, S.Si, Manager of LBB SSCIntersolusi
Entertainment
Detik
Detikcom is Indonesia’s number one Internet destination. Detikcom delivers breaking news by the minute on the current events from all around the nation. It now reports news on a wide array of interests; from politics to economy, finance, business and capital markets to entertainment and sport.
- Most visited website with more than 10 millions page views daily
- Having 15 top channel, with general news, sports and infotainment as the top 3 channels
- Having syndication business with more than 20 news media, include Business Indonesia, Investor Daily Indonesia, & more locals media
- Have operations in major regions and cities in Indonesia such as Surabaya, Yogyakarta, Bali, Makassar, Medan, Bandung, Semarang, Surakarta, and Palembang
- Provide online marketing services and banner placements on websites
“The mobile phone has already become a significant part of people’s lives. Not only in urban areas, but also non-urban areas. Now, mobile phones not only function as a communication tool but also as a source of information. Through the Nokia Life Tools services made available by Nokia, people in non-urban areas can access more easily various information quickly and in real-time. Our cooperation with Nokia enables information to be accessed by various circles in a simpler and more affordable way. We hope the information sent daily about developments can help users to be part of the fully-informed global society.”
Budiono Darsono, Chief Editor of PT. Agranet Multicitra Siberkom
Iguana Technology
PT Iguana Technology provides a wide range of products and mobile services focusing on fun, entertainment, and lifestyle. The company works with all local GSM and CDMA operators as well as their channels and platform to reach mobile phone users in Indonesia. PT Iguana Technology has one of the largest mobile entertainment content libraries in Indonesia.
Their services have been recognized by all local telcos, through awards and other honors. With the variety of services that they offer, Iguana is also supported by its Mobile Entertainment Portal which provides an online source for entertainment information that has been integrated with its mobile service.
“Through the collaboration between Nokia and Iguana Technology, we hope the entertainment services offered will bring consumers hours of fun. We believe that the ease-of-use of accessing the Nokia Life Tools entertainment service will enrich the lives of Indonesian users.”
Stanley Tan, Executive Director of PT Iguana Technology