- You are here - Nokia-asia.com
About Nokia - Press
- Press releases
- ShowPressRelease
September 11, 2009
Collaboration to create ecosystem for integrated content development in Malaysia using Web Run-Time (WRT) technology in Nokia Symbian smartphones
Kuala Lumpur, MALAYSIA, 15 September 2009 - Fashion-conscious consumers can now stay connected to the latest in the world of fashion right from their Nokia device with the new Fashion Asia widget, a collaboration between Nokia and F J Benjamin. The announcement was made at Nokia’s OneConnectedWorld event in Kuala Lumpur today.
The Fashion Asia widget will give Nokia Symbian touch device users direct access to the latest news and fashion collections of major fashion brands in Asia. Key features include:
|
Devices compatible with the Fashion Asia widget currently include the Nokia N97, Nokia N97 mini, the Nokia X6, Nokia 5530XpressMusic, Nokia 5230 and Nokia 5800 XpressMusic. The Fashion Asia widget will ship pre-installed with the new Nokia N97 mini, and is also available for download from Ovi Store for Malaysia, Singapore, Indonesia and Thailand to begin with.
As an extra treat for style-conscious consumers, the collaboration also extends to the creation of an exclusive Nokia N97 mini Raoul Limited Edition, limited to a run of only 1,000 units each in Malaysia and Singapore. This limited edition will come in a rose-gold metallic finish, which is exclusive to Raoul for the first two weeks from launch in Singapore and Malaysia, loaded with the Fashion Asia widget and packaged with exclusively created Raoul mobile phone accessories, designed especially for the Limited Edition Nokia N97 mini. This includes premium matt pebble-grained calf-skin leather Raoul pouch, a matching Raoul phone strap with gun-metal hardware, an additional phone backplate emblazonned with signature Raoul stripes, and a limited edition leather-wrapped Raoul box to elevate the luxe factor. The device will appeal to the style conscious consumer and all fashionistas.
“Nokia’s collaboration with F J Benjamin takes the intersection between fashion and technology to the next level. Not only are we giving fashion conscious consumers a great looking device with exclusively designed accessories to go with it, but we’re also connecting them to the latest fashion news, trends and collections with the Fashion Asia widget,” said Vlasta Berka, General Manager, Nokia Singapore / Malaysia & Brunei.
"Furthermore, the Fashion Asia widget enables the fashionistas of Asia to participate by uploading and sharing their own fashion looks making the Nokia N97 mini Raoul Limited Edition really the choice device for fashion-lovers who want to connect with like-minded people," added Vlasta.
"F J Benjamin is very excited to partner with the foremost mobile telecommunications company for the introduction of the Nokia N97 Mini Raoul Limited Edition. It is a testament to the growing symbiosis of technology and fashion which is leading development in the world today. We are also proud to introduce the Fashion Asia widget which will certainly enhance the experience of the phone users by giving them access to fashion information and interactive platforms. It is also exciting to note that one of the leading titles in publishing world, Harper's Bazaar, is partnering with us to provide updated and important fashion content," said Douglas Benjamin, CEO of F J Benjamin (Singapore) Pte Ltd.
About the Nokia N97 mini Raoul Limited Edition
The Nokia N97 mini was first revealed earlier this month during Nokia World in Stuttgart, Germany. Today’s announcement with Raoul brings together the features and power of Nokia’s latest Nseries range to an even more compact and fashionably, pocketable package.
The new Nokia N97 mini is designed with the social and style-conscious consumer in mind. It is a mobile computer with stylish stainless steel cues, featuring a tilting 3.2” touch display, QWERTY keyboard and fully customizable homescreen that makes each Nokia N97 mini as unique as a fingerprint.
The Nokia N97 mini delivers a truly personal internet experience in a compact handset based on the iconic design of the Nokia N97.
The Nokia N97 mini is powered by a new Ovi Maps experience which makes searching, finding and navigating even easier. In addition to global pedestrian navigation, people can access premium content from Lonely Planet, Michelin and Wcities, turning the Nokia N97 mini into the world’s smallest travel companion.
Users can personalise the homescreen of their device even further with thousands of different applications and services available from the Ovi Store. From games, videos and podcasts to productivity tools and web services, Ovi Store is the easiest way to fill the Nokia N97 mini’s homescreen with applications that reflect individual tastes.
The Nokia N97 mini Raoul Limited Edition is expected to begin shipping in October 2009 with a recommended retail price of RM 2,598 / SGD 1,138.
About Nokia
Nokia is a pioneer in mobile telecommunications and the world’s leading maker of mobile devices. Today, we are connecting people in new and different ways - fusing advanced mobile technology with personalized services to enable people to stay close to what matters to them. We also provide comprehensive digital map information through NAVTEQ; and equipment, solutions and services for communications networks through Nokia Siemens Networks.
About Raoul
Raoul is positioned as a stylish, innovative fashion brand offering accessible luxury, elevated essentials to the astute consumers. The brand carries a comprehensive collection of Men’s and Ladies Ready to Wear, leather goods and accessories.
Developed by F J Benjamin and launched in Singapore in 2002, as a men's shirt brand, it soon made a name for itself and has since grown from a single store to having more than 30 stores in South East Asia and Middle East, and a recently-opened showroom in New York.
Contact:
Hazel Abu Samah
Communications Manager
Nokia Singapore/Malaysia & Brunei
Tel. 03-2786 8888
Email: hazel.abu-samah@nokia.com
Cindy Lee
Divisional Manager
F J Benjamin (Malaysia) Sdn Bhd
Tel. 03-2056 6888
Email: hmlee@fjbenjamin.com.my
Text 100 Pte Ltd
David Lian / Vicky Wong
Tel: +603 2282 2152
Email: david.lian@text100.com.my / vicky.wong@text100.com.my